A visitor to your site for the first time will make a judgment about if they like or dislike your page within one second. You have to get it right for your site visitors and for the new SEO as well.
Google and other search engines look for proper title tags, quality content, meta descriptions, social media posts - as you would expect.
There are several other less obvious factors that influence how Google sees your site and ranks it in searches.
After attending a training on October 5, 2019 with a new SEO expert, here are my notes about what he said:
- Connect with the largest name brand in your business niche
- Use local keywords
- Put a current date in keywords
- Use a call to action - like "Click Here"
Searcher Intent is what matters-- will your site deliver what they are looking for?
How a buyer reacts = Trust gained through user interaction ranks higher in search
5 signals tell Google how to position a site:
1. mobile searches
2. Proximity search -City, state, and region,
3. Navigational ease
4. Brand searches
5. Revised Search- bounce rate, user experience is paramount- Google wants you to find exactly what you're looking for
These are all about user interactions on the site – the user experience of finding what they search for. Keep reading to learn the primary factors for New SEO are.
This is what the SEO expert I heard say is the first priority for Google search positioning. It's also part of the overall user experience. It’s a minimum requirement that your site needs to have a responsive design if you want any chance of ranking well in searches.
Since searching via mobile is about 70% of all search traffic these days, Google has made it mandatory that you have a mobile-friendly site. If you don’t have a mobile-responsive site design, you need to get one now.
Site loading speed is going to significantly impact your user experience. It is worth optimizing. The speed your page loads plays a role in how satisfied your site visitors are with their results – ans Google takes this factor seriously.
Since most searches are on mobile devices, the speed of your site is even more important – after all, mobile devices are slower than computers. This means every part of a second counts.
Take some time to clean up your site regularly and run speed tests to make sure nothing interferes with your load times. It’s also a good idea to use a caching plugin, to ensure your hosting is in order, to delete any unused or old images or drafts, and to compress the images to take up less space.
Related Additional Resources at EwowBiz
Security is critical. When most people think of security they imagine e-commerce platforms, which collect payment and credit card information. However, this isn’t the only type of site that requires security.
Google is giving ranking boosts to sites that invest in SSL encryption, which is shown with the "S" in the "https" URL. If you want superior visibility for your site, then make this change – it will be worth it.
Site navigation matters. Each page on your website needs to be accessible through an organized system of menus and submenus.
In your primary navigation, you need four to six main categories, which should include a contact page, so your customers can get in touch.
Google analyzes your site’s organization and tracks your user activity to figure out if your site is easy to use. The easier your site can be navigated, the better your site will rank in search results.
Google believes the fewer numbers of clicks it takes to actually arrive on a page of your site – the better. If you have pages that need over three clicks to get to it, it may result in a penalty against overall user experience. Or it may be designated that the page isn’t important to you, so it should not be shown in search results.
That’s because users need intuitive navigation and freedom to have a great experience – Google.com is committed to these. The best way to make sure your site is properly interlinked is by using internal links within your own pages and articles.
New SEO makes the user experience a top priority. This is the future of ranking better in Google, and will improve your customer satisfaction. What have you learned about the New SEO? Please comment below...