Digital Marketing is exciting and dynamic, and there is an active group on LinkedIn for digital marketing professionals.
Group discussions cover all areas of the digital marketing landscape and include topics such as traffic strategies, social media marketing, mobile marketing, search engine marketing, online PR, email marketing, online advertising, measurement and web analytics, best practice digital marketing and more….
They provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
They organize an exciting events program of conferences and social and networking events to bring the digital marketing community together.
There’s no doubt that Linkedin is the niche for the business of digital marketing professionals as one of the most popular and powerful distribution platforms on the web, and it’s clear that brands that haven’t yet adopted the platform are missing out.
Sophisticated marketing organizations are using social media to learn how to use social listening to understand audiences more deeply, create content that converts, and keep a pulse on the audience through every stage of the buying process.
Having a general idea of how much web traffic your social media program generates is one
thing, but knowing which specific channels and posts are driving web traffic and web behavior is another.
Once traffic lands on your siye from social, does it stick around or swiftly leave? How can you get better bounce rates and longer time-on-site? Are some social channels, campaigns, and/or post types creating “stickier” site traffic than others? With this information, you can highlight troubled areas in your overall digital marketing strategy when it comes to delivering on what you are promising
Regardless of which industry you specialize in, Linkedin is an essential tool that can overhaul the success and engagement of your marketing strategy. Simple, streamlined, and user-friendly, Linkedin is the meeting place of choice for digital marketing businesses.
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