Written by Leverage blog audiences to drive traffic to your own site. People who read a blog regularly will make comments in response to articles. Regular readers view the blogger as a trusted source and an expert.
Commenting on the blog posts of an expert can make an impression on regular readers. The key is to find the authority blogs and begin responding to the individual blog posts as they are published AND to respond to the comments of other readers. Interact with everyone, but especially with those who can use your expertise.
Just follow these steps to leverage blog audience traffic:
Type some industry keywords into Google and find the most prominent and most popular blogs.
Follow these blogs closely. Subscribe to the RSS feed and newsletter. Keep on top of new posts and be one of the first to post a comment. Make sure this comment you are making provides some real value.
Include a link to your own opt-in page. This will usually be a signature file added to your comment.
Be very careful about linking to your website. If you insert your link into your comment, some blog comment sections will block this, or ban you if it appears you are trying to post a spam message.
At the very least, commenting on blog posts gives you the possibility of writing a guest blog post on a popular blog.
Most blogs are always looking for good content, so if you approach a blog owner with a post filled with valuable content, they will gladly provide you the opportunity.
The blogs run by the leaders in the industry are particular about what they post and rightly so– they have a reputation to uphold. They already have a great following and high volumes of traffic.
It is up to you as a guest blogger to let your expertise shine and create value for both the blogger and the audience.
And it is easy to leverage blog audiences to take advantage of that traffic you need coming to your own site.
